How to Make Room for the Home Gym

WALL STREET JOURNAL

Carving out a gym space at home has its challenges. Shiny, large pieces of workout equipment and cozy living spaces don’t always jibe. But, there are ways to seamlessly integrate the two, says Nerio Alessandri, founder and president of Technogym.

For this to work, “the gym should not only be a space to work out,” says Mr. Alessandri, whose Cesena, Italy-based company has outfitted thousands of wellness centers and home gyms internationally since 1983. “My philosophy is that it should be a social space” that accommodates family and friends,he says.

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TechnoHome, in Partnership with Technogym, Launches Luxury Home Gyms

New York, NY - Founded by Kenny Dichter and Larry Gulko, TechnoHome is proud to announce its launch of Technogym’s Personal Collection to the affluent home wellness market. The Personal Collection brings outstanding design, performance and cutting edge technology to define the luxury home fitness market.

Kenny Dichter, the world-renowned trend-setting entrepreneur and founder of Wheels Up and co-founder of Avión Tequila and Larry Gulko, brand building entrepreneur and creator of the CEO Brand Leadership Forum at the Harvard Business School, will launch TechnoHome at Technogym’s flagship store in SoHo, New York.

Partnering with Technogym, the world’s leading brand in luxury wellness lifestyle fitness equipment, TechnoHome offers consumers home wellness with personalized packages created exclusively for the affluent lifestyle market. The innovatively designed equipment featured in the Personal Collection was designed by Antonio Citterio, a renowned Italian furniture and industrial designer.

“The Personal Collection originates from a quest to create a new icon among Home Wellness products and heralds the dawn of a new era in the way we approach physical exercise,” said Nerio Alessandri, President and Founder of Technogym. “The Collection draws on nature and science for its inspiration and is the fruit of Technogym’s collaboration with the Antonio Citterio Design Studio, to translate thirty years of research and product development into a unique design concept.”

Technogym’s Personal Collection includes award-winning Kinesis Personal - functional trainer which consumers can customize from a variety of five finishes, Run Personal -Treadmill, Recline Personal - Recumbent Bike, Cross Personal - Elliptical, and Unica - strength trainer. UNITY is incorporated into all products with its cutting edge technologic interface.

“We spotted an opportunity to fill a niche in the home market and partnered with Technogym to offer the top 5% of affluent consumers a unique and exciting home gym solution,” said Kenny Dichter, Chairman and Co-Founder of TechnoHome. “The Personal Collection is truly an authentic collection of luxury products and a one-of-a-kind breakthrough innovation workout experience,” he continued.

“We’re quite excited to be partnering with Technogym, the leading premium fitness and wellness brand in the world. With Technogym’s endless passion and commitment to innovation, we’re bringing a real game changer in terms of offering our audience the most sophisticated, technologically advanced and fashion-forward equipment on the planet,” said Larry Gulko, Chief Executive Officer and Co-Founder of TechnoHome.

‘Dream Gym’ packages offers customized home gym design to maximize space, ranging from 150-500 square feet, integrating Technogym’s Wellness Balls, Wellness Racks and Wellness Tool Kits. In addition, TechnoHome customers will be offered a full wellness solution that includes personal training sessions with Technogym Certified Trainers